Developing content for this global industry leader required multi-audience segmentation considerations, bilingual (EN/FR) compliance skills, editorial prowess, and a savvy content marketing strategy that captured all levels of the client journey funnel.

Marketing today hinges on client trust, a brand value this company holds dear. Supported by a scrollable mix of blogs, case studies, videos, white papers, and an SEO-juicy landing page, this thought leadership strategy provides its in-house experts with a new platform—and reach to today’s clients— ultimately meeting business targets (and KPIs) head-on, with 300% audience growth YoY.